If you’re a retailer who sells goods online, the importance of last mile delivery tracking cannot be overstated. When customers receive their packages quickly and are kept in the loop about the status of their order, they’re more likely to come back for future purchases, leave positive reviews, and become advocates for your brand.
But what exactly is last mile delivery tracking, and how can your business implement it effectively to reap the benefits?
At Scurri, we’re experts in last mile logistics, providing retailers with next-generation delivery management and post-purchase software that completely streamlines the crucial last stage of the eCommerce journey.
Read on to find out everything you need to know about last mile delivery tracking.
What is last mile delivery?
Last mile delivery is the final stage of the eCommerce journey, where your goods are delivered to their final destination – typically your customer’s doorstep. It’s the most important part of the logistics process, directly impacting customer satisfaction and determining how likely they are to purchase from you again.
For many retailers, last mile delivery can also be the most complex part of the logistics process. There can be high delivery costs per stop, and customer expectations are rising, with many expecting same-day or next-day delivery, real-time tracking, and flexible time slots.
The solution? Delivery management software that reduces costs and boosts efficiency, and last mile delivery tracking software that keeps your customers in the loop.
Why should retailers invest in last mile delivery tracking?
1. Builds customer trust and loyalty
Did you know that 81% of UK shoppers consider tracking updates important, and 74% say they’re more confident buying online when they can track their order?
When customers know exactly where their order is and when they can expect it to arrive, it reduces anxiety and boosts confidence in your brand. A smooth, transparent delivery experience encourages repeat purchases and helps convert first-time buyers into loyal, long-term customers.
2. Reduces customer service queries
3. Improves delivery success rates
4. Strengthens brand reputation
5. Provides valuable operational insights
What are the key features of effective last mile delivery tracking?
Branded tracking emails
Effective tracking starts with the right communication. With Scurri Track Plus, you can send own-branded tracking emails that update customers in real time while simultaneously reinforcing your brand identity.
Beyond reducing anxiety and cutting WISMO queries, these branded emails create marketing opportunities (think product recommendations, exclusive offers, or personalised messaging) that drive loyalty and repeat purchases.
Branded tracking timelines
Branded timelines offer a visually engaging, real-time snapshot of a parcel’s journey, from fulfilment, through transit, to delivery. They’re great for maintaining customer engagement in the post-purchase phase, improving trust and reducing confusion or frustration.
Our branded delivery timelines are hosted by Scurri and embedded directly on your site for a seamless, on-brand experience.
Estimated delivery dates
Branded timelines offer a visually engaging, real-time snapshot of a parcel’s journey, from fulfilment, through transit, to delivery. They’re great for maintaining customer engagement in the post-purchase phase, improving trust and reducing confusion or frustration.
Our branded delivery timelines are hosted by Scurri and embedded directly on your site for a seamless, on-brand experience.
Data analytics
The most powerful tracking solutions give you deep visibility into customer engagement and operational performance. Scurri Track Plus delivers post-purchase analytics and insights across both email and web touchpoints, including:
– Delivery rates and bounce rates of tracking emails
– Email open rates and click-through metrics
– Engagement trends on order tracking page visits
– Carrier performance, order progress, and delivery issues
This data gives you the intelligence you need to optimise communications, improve delivery performance, and fine-tune your marketing strategies during the critical post-purchase window.
Optimise your last mile delivery tracking with Scurri
From building customer trust and loyalty to providing you with valuable insights that can be used to improve your logistics performance, there are plenty of reasons to invest in efficient last mile delivery tracking software for your business.
Scurri Track Plus is designed to put retailers back in control of the customer delivery experience, helping you to reduce delivery support overheads, minimise negative reviews, increase repeat purchases, and foster brand loyalty at that key post-purchase stage.