Scurri Unpacked:
Scurri Unpacked:
Delivering your eCommerce Insights
Welcome to Scurri Unpacked – your go to source for quarterly eCommerce shipping trends. Discover what’s really going on in deliveries: where parcels go, how fast they arrive, and what customers want. All in one place and based on anonymised data from 180 million shipments annually.
“Scurri’s mission is to connect the world of eCommerce. With Scurri Unpacked, we’re opening access to our delivery data and sharing valuable insights that empower not just our customers, but the entire industry to inform strategy, improve performance, and navigate ongoing change.”
Rory O’Connor
CEO at Scurri
“Scurri’s mission is to connect the world of eCommerce. With Scurri Unpacked, we’re opening access to our delivery data and sharing valuable insights that empower not just our customers, but the entire industry to inform strategy, improve performance, and navigate ongoing change.”
Rory O’Connor
CEO at Scurri
In this edition, we’re diving into Q1 2026, where eCommerce volumes surged 22%, Germany saw significant growth, Next Day delivery was up 33%, and the Pet and Animal industry, the Adult industry and Sports Equipment industry saw the biggest change YoY.
01. Volume Growth
Q1 saw strong eCommerce volume growth, with the largest year-on-year increase in March (27%) likely driven by Mother’s Day.
02. By Destination
There has been an increase of 40.3% of shipments in Germany, and an increase of 28.2% in Denmark and the steepest decline was in Canada (-33.6%).
03. Delivery Preferences
Next-day delivery stole the show this year, emerging as the most preferred option (32%), followed by signature (20%) and standard delivery (20%).
04. Trends by Industry
Growth across toys, pet and animal, and homeware suggests consumers are prioritising comfort, home life, and small moments of joy.
Q1 2026 vs 2025
Q1 2026 saw steady growth in delivery volumes every month, with March marking the biggest increase, with volumes up 27% compared to March 2025. March saw strong eCommerce volumes driven by seasonal events such as Mother’s Day, with consumers planning ahead and spreading purchases more evenly across the week.
Key findings
– March up 27% YOY
– February saw lower volumes than March, but still delivered strong year-on-year growth of 24.3%.
– Mother’s Day volumes reflected more planned purchasing behaviour, with demand spread evenly across the week.
Q1 2026 vs 2025
Q1 2026 saw steady growth in delivery volumes every month, with March marking the biggest increase, with volumes up 27% compared to March 2025. March saw strong eCommerce volumes driven by seasonal events such as Mother’s Day, with consumers planning ahead and spreading purchases more evenly across the week.
Key findings
– March up 27% YOY
– February saw lower volumes than March, but still delivered strong year-on-year growth of 24.3%.
– Mother’s Day volumes reflected more planned purchasing behaviour, with demand spread evenly across the week.
◼Q2 2024 ◼Q2 2025
2025 Percentage Increase YOY
Notable trends
UK online shoppers held out for last-minute deals this year, pushing orders on Cyber Monday sharply ahead of Black Friday, according to newly released data from Scurri, the next generation delivery management and post-purchase experience platform.
Scurri’s data covering the period 28 November-01 December 2025 shows overall online order volumes rose +15% year-on-year (YOY) during the Black Friday/Cyber Monday (BFCM) window. Every day of the period exceeded 2024’s daily volumes, with Saturday 29 November and Sunday 30 November delivering the biggest YOY increases at +19% each.
Notable trends
Shipment trends across our network in Q1 2026 broadly reflected regional economic conditions, with growth strongest in markets benefiting from easing inflation and improved logistics performance, while more mature or cost-sensitive regions experienced slower momentum.
Meanwhile, uncertainty over US tariffs have had an impact on shipments from the UK to North America.
Key findings
– Germany experiencing strong growth at 40%
– Denmark experienced 28% growth
– Canada saw a decrease of 34%
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Shipment trends across our network in Q1 2026 broadly reflected regional economic conditions, with growth strongest in markets benefiting from easing inflation and improved logistics performance, while more mature or cost-sensitive regions experienced slower momentum.
Meanwhile, uncertainty over US tariffs have had an impact on shipments from the UK to North America.
Key findings
– Germany experiencing strong growth at 40%
– Denmark experienced 28% growth
– Canada saw a decrease of 33%
Q1 2024 vs Q1 2025
Q1 2026 vs Q4 2025
The delivery volumes shown the impact on shipments from the UK and Ireland to these destination countries, based on anonymised data from Scurri’s customers.
Trends unpacked
“The renewed US tariffs may be contributing to changes in EU trade space, and we’ll keep monitoring the data closely to keep our customers informed and ready to respond.”
Rose Power
Head of Operations at Scurri
Trending up
YoY inflation eased in several key European markets in Q1, including Germany, Belgium and Denmark, and this is reflected in our customer shipment data. These markets recorded the strongest growth across the network, with particularly strong performance in categories such as fashion, pet and animal, and tools and DIY.
Trending down
eCommerce sales dipped in Canada, the US and Spain in Q1 2026, as more mature digital markets continued to experience slower growth. Ongoing shifts in the economic environment across the quarter, including cost-of-living pressures and broader market uncertainty, likely contributed to more cautious consumer spending in these regions.
In Q1 2026, our retailer network saw a significant rise in next day deliveries and standard delivery – mirroring broader UK and European consumer trends toward faster, more secure and flexible eCommerce fulfilment, as shoppers became more cautious, deliberate and planned in their purchasing behaviour over the quarter.
Key Findings
– During the quarter, 20% of shoppers opted for Signature delivery, highlighting a continued preference for added security on higher-value orders
– Standard delivery accounted for 20.01% of orders, showing steady usage among more cost-conscious or flexible shoppers
-Weekend delivery remained relatively low at 12%, suggesting customers were more planned and organised in their purchasing behaviour this quarter
In Q1 2026, our retailer network saw a significant rise in next day deliveries and standard delivery – mirroring broader UK and European consumer trends toward faster, more secure and flexible eCommerce fulfilment, as shoppers became more cautious, deliberate and planned in their purchasing behaviour over the quarter.
Key Findings
– During the quarter, 20% of shoppers opted for Signature delivery, highlighting a continued preference for added security on higher-value orders
– Standard delivery accounted for 20.01% of orders, showing steady usage among more cost-conscious or flexible shoppers
-Weekend delivery remained relatively low at 12%, suggesting customers were more planned and organised in their purchasing behaviour this quarter
Notable trends
Consumer expectations for faster delivery continue to rise, with next day delivery seeing the strongest year-on-year growth as shoppers prioritise speed and convenience more than ever. Standard delivery also grew, reinforcing its role as a reliable option for more flexible purchasing journeys.
Q4 2026 vs Q4 2025
Next Day
Weekend Delivery
Standard Delivery
Two-Day Delivery
Q1 2026 vs 2025
Q1 2026 saw strong year-on-year growth in pet and animal products, toys and sports equipment highlighting consumer focus on practical and lifestyle purchases.
Key Findings
– Toys up 52.2%
– Pet and animal up 36.6%
– Sports Equipment up 25.3%
Q1 2026 vs 2025
Q1 2026 saw strong year-on-year growth in pet and animal products, toys and sports equipment highlighting consumer focus on practical and lifestyle purchases.
Key Findings
– Toys up 52.2%
– Pet and animal up 36.6%
– Sports Equipment up 25.3%
The data shows shipment volumes handled via Scurri customers from the UK and Ireland, by industry, comparing Q1 2025 vs Q1 2024.
Hover over each card to reveal the biggest growth industries within the Scurri platform
Click each card to reveal the biggest growth industries within the Scurri platform
Toys
Pet and Animal
Sports Equipment
These industries experienced a dip in sales this quarter – but every industry has the potential to bounce back!
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Disclaimer: All insights and trends shown on this page are based on shipment volumes processed through our Scurri platform, from the UK and Ireland, comparing Q4 2025 to Q4 2024. Data reflects domestic and international deliveries across all industries, unless otherwise specified.
