What are cookies?
Cookies are small pieces of text which are stored on your computer or other devices by your web browser. Using cookies on our website allows us to understand how you use the site so we can improve your experience through layout, navigation, content, and relevant advertising.
Scurri uses the following types of cookies:
Strictly necessary cookies
These are essential cookies which allow you to navigate our website properly, giving you access to all the features and functions of the site.
We use these cookies to collect information about how visitors use our site. We use this information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors, where visitors come from and the pages they visited, for example in Google Analytics.
These cookies allow us to remember the individual choices you made while visiting our website and helps us to enhance your user experience, for example, your location settings, login details etc.
Managing your cookies
To learn more about cookies and how to manage or delete them, simply visit allaboutcookies.org and the help section of your browser. In the settings for browsers such as Internet Explorer, Safari, Firefox or Chrome, you can set which cookies to accept and which to reject. Where you find these settings depends on which browser you use. Use the “Help” function in your browser to locate the settings you need.
If you choose not to accept certain technical and/or functional cookies, you may not be able to use some functions on our website.
You may also delete cookies stored on your computer or device.
Third Party Cookies specific to Scurri:
Type: Functionality cookies
Name, Purpose & Expiry: Pardot tracks visitor and prospect activities on our website and landing pages by setting cookies on visitor browsers. Cookies are set to remember preferences (like form field values) when a visitor returns to the site. Pardot also sets a cookie for logged-in users to maintain the session and remember table filters.
Pardot sets first-party cookies for tracking purposes, and sets third-party cookies for redundancy. Using first-party and third-party cookies together is standard in the marketing automation industry. Pardot cookies don’t store personally identifying information, only a unique identifier.
Please note: that users will not be able to use the full functionality of this website, unless they consent to accept these cookies.
- Visitor Cookie: This is a unique identifier visitor cookie, used to recognise a user to the website. Expiry of Visitor Cookie: 3 years
- Opt In Cookie: Pardot uses a persistent cookie named “pi_opt_in” to stay in compliance with the “Do Not Track” initiative. It allows people to opt out of types of browser tracking. Expiry of Opt in Cookies: when you close your browser.
- Sometimes Pardot has to use third-party cookies: this exception is based on how different web browsers handle cookies. Pardot will use third-party cookies in the following instances:
– When your account does not have a vanity CNAME
– On https pages
Google Analytics – Scurri uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.
Type: Performance cookies
Name, Purpose & Expiry: Google analytics sets a number of cookies:
- _utma Cookie: A persistent cookie – remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google _utma cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations which afford ecommerce websites with data intelligence around purchasing sales funnels. This cookie expires after 2 years.
- _utmb Cookie & _utmc Cooki: These cookies work in tandem to calculate visit length. Google _utmb cookie demarks the exact arrival time, then Google __utmc registers the precise exit time of the user. Because _utmb counts entrance visits, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie _utmc expires. Given_utmc cannot tell if a browser or website session ends. Therefore, if no new page view is recorded in 30 minutes the cookie is expired. This is a standard ‘grace period’ in web analytics. Ominture and WebTrends among many others follow the same procedure.
- _utmz Cookie: Cookie _utmz monitors the HTTP Referrer and notes where a visitor arrived from, with the referrer siloed into type (Search engine (organic or cpc), direct, social and unaccounted). From the HTTP Referrer the _utmz Cookie also registers, what keyword generated the visit plus geolocation data. This cookie lasts six months.
- _utmv Cookie: Google _utmv Cookie lasts “forever”. It is a persistant cookie. It is used for segmentation, data experimentation and the _utmv works hand in hand with the _utmz cookie to improve cookie targeting capabilities.
- _ga: This cookie is associated with Google Universal Analytics. It is used to distinguish unique users by assigning a randomly-generated number as a client identifier. It is used to calculate visitor, session and campaign data for our analytical reports. It expires after 2 years.
- _gid: This cookie name is associated with Google Universal Analytics. It may store and update a unique value for each page visited. It expires after 1 day.