Top 30 eCommerce Influencers 2021

8 minute read
scurri ecommerce influencers 2021

eCommerce is evolving at high speed, we’ve compiled a list of visionaries that are at the forefront of shaping the eCommerce landscape in this period of accelerated growth.

Here are the Scurri Top 30 eCommerce Influencers of 2021, in no particular order. Their thought leadership ranges from growth strategies, product innovation, UX, CX, logistics, analytics and trend prediction, to creating amazing marketing content and more.

These eCommerce influencers passionately share their knowledge through videos, books, podcasts, blogs, websites, eCourse and keynote speaking.

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media.

She is a Forbes’ Top Social Media Power Influencer, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.

Her agency provides consulting services on marketing best practices for Fortune 500 companies, brands, SMBs and direct sales organisations.


Kunle Campbell

Kunle is a leading voice in eCommerce growth. He is an eCommerce advisor, International Speaker, customer acquisition expert and podcast host at 2X eCommerce..


Karl Lillrud

Karl Lillrud is a powerful inspirational and educational speaker about the future for e-commerce, retail and the new generations consumer behaviour including TEDx, with over 20 years of experience in helping companies grow faster.


Nadine Neatrour

Nadine is the Founder and Chief Visionary of Roar Commerce. A thought leader in the retail space, Nadine helps eCommerce brands grow through a customer-centric approach.


Kyle Monk

Director of Insight at the British Retail Consortium. Kyle manages a team of economists and analysts at BRC who collect key metrics on the fast-moving market developments and longer-term trends of UK high street.


Neil Patel

Neil is a New York Times Bestselling author. The Wall Street Journal has named him one of the top influencers on the web having helped Amazon, Microsoft, Airbnb, Google, SalesForce and many grow through his marketing consulting.

@neilpatel | Linkedin


Andy Mulcahy

Andy is the Strategy and Insight Director at IMRG. producing reports on trends and developments in the online retail sector. With over a decade of eCommerce experience, Andy is a Black Friday expert.

Andy Mulcahy from IMRG

Chloë Thomas

Chloe is a globally recognised eCommerce marketing problem solver 15+ years expertise and experience in eCommerce strategy and marketing. She offers insight and inspiration on how to succeed in a saturated market via her bestselling books and award-winning podcasts, eCommerce MasterPlan and Keep Optimising.

chloe rigby

Darko Atijas

Darko Atijas is an angel investor, supply chain expert and founder of True Altitude with significant experience in managing international operations and the expansion of high growth tech business. and the evolving challenges of logistics.


Kiri Masters

Kiri Masters is a strong voice in the Amazon world. Kiri is the Founder of Bobsled Marketing, a contributor to Forbes Retail and author of books “The Amazon Expansion Plan,” “Amazon For CMOs” and “Instacart for CMOs”. She shares her wisdom accumulated through managing hundreds of brands’ accounts on Amazon via her podcast ECommerce Braintrust.


Graham Charlton

Graham Charlton is a digital consultant and an eCommerce content specialist. Having previously worked as as Editor in Chief at SaleCycle, ClickZ and Econsultancy, he helps businesses drive sales.

Graham Charlton

James Gurd

James is an eCommerce strategy and re-platforming consultant helping organisations like House of Fraser, Samsung etc to deliver eCommerce growth.

James shares his knowledge as Co-host of Podcast, Re:platform TV and  Co-founder of #EcomChat Twitter networking group.

james gurd

Zehra Chatoo

Zehra is a Strategic Planning Partner at Facebook with a key focus on driving consumer insights and brand building to achieve business growth. Zehra recently joined Facebook, having worked both client and agency side in her 17 years in the industry. In her most recent role, Zehra headed up strategy at Manning Gottlieb OMD, working across a range of brands including Estee Lauder Companies, Starbucks, Virgin, Sony Pics and Government comms. Zehra has won numerous industry awards for her strategic work including IPA Effectiveness, Cannes, MediaWeek and Campaign awards.


Christopher Kenna

Christopher Kenna is CEO and Co-Founder of Brand Advance, a company that connects brands with diverse audiences globally, through Insights, Media and Creative that more authentically engages these communities.Chris is an award-winning entrepreneur and the Director of Diversity and Inclusion at OUTvertising, the Advertising industry Lobbying Group and as a mixed-race, out gay father – is a strong advocate for diversity and representation within the Media and Advertising industry. Chris is also on the advisory board for the V&A Museum.



Melissa Weston

Melissa Weston is Marketing Lead – UK & Ireland, Zalando SE with experience working in the fashion, tech and advertising industry planning, media buying, management, business development and marketing strategy. She has a strong agency pedigree with large global clients and was selected as one of The Drum’s Future 50 under 30, a new generation of global marketers.

melissa watson

Gavin Laugenie

Gavin Laugenie the Head of Strategy and Insight, dotdigital. A veteran of the email marketing industry based in the UK. Leading the problem-solving charge,
Gavin helps brands to connect the dots between the needs, wants and desires of the customer and their marketing goals.
He has worked closely with organizations in both the B2B and B2C sectors  Gavin shares the latest industry trends and key industry topics through various means including public speaking and blogging.


Marsha Collier

Marsha Collier is the author of the “Ultimate Online Customer Service Guide” and over 40 books in the “for Dummies” series on best practices for eBay, Twitter, Facebook and Social Media. She has worked with brands such as Huawei, IBM, NASA, Pitney Bowes, American Express, FedEx and many more, offering a combination of education, endorsement and inspiration and access to a wide audience. 

Featured in Forbes, Time, Wall Street Journal, New York Times, BusinessWeek, Smart Money, Fortune, Inc, USA Today, American Way, Gizmodo, Mashable, Fast Company & more.


Ben Marks

Ben Marks is the Magento Evangelist for Adobe and founding board director representing Adobe’s continuing investment in the Magento ecosystem. Ben loves talking about commerce and communities. Using strategic insight and empathy to understand, inform, and strategically engage both a worldwide ecosystem and the internal stakeholders who serve them.

ben marks

Ian Cleary

Ian Cleary is a digital marketing expert and provides independent digital marketing support and resources through RazorSocial and independent website audits through RazorAudit. Based in Ireland, Ian is a frequent keynote speaker at marketing conferences all over the world and was listed as one of the Top 100 online marketers globally by Brand24 in 2018 among many other awards.


Pamela Hazelton

Pamela Hazelton is a Marketing Business Consultant, Ecommerce Consultant & Developer. Pamela is a contributing editor to Practical Ecommerce, Medium and Vocal.
Her articles contain extensive knowledge and advice for thriving in the eCommerce industry.


Joe Harvey

Joe Harvey runs Full Contact SEO, he specialises in SEO, PPC Management, Social Media Marketing having worked with major online retailers to boost their SEO and social media strategies to drive business to their eCommerce websites.


Peter Sheldon

Peter Sheldon is the Senior Director of Commerce Strategy at Adobe,. Peter is a well known industry expert in eCommerce and omnichannel technology with more than 16 years of experience in eCommerce and web technologies. Having previously held the role of Vice President and Principal Analyst at Forrester Research where he spent 5 years leading Forrester’s global research on digital commerce technologies, helping to challenge the thinking and lead change for eCommerce executives undertaking major digital transformation and commerce technology programs.

peter sheldon

Kaleigh Moore

Kaleigh Moore is a freelance writer eCommerce platforms and the software platforms that integrates with them. Kaleigh also writes about retail and e-commerce for Vogue Business, Forbes, Fast Company, and Adweek as well as growing SaaS companies, including brands like AT&T, Stripe, Shopify, and BigCommerce


TJ Gamble

TJ Gamble is the Founder & CEO of Jamersan, Magento Master, Adobe Insider and an eCommerceAholic. A passionate expert, TJ enjoys connecting with other eCommerce professionals and help your business get more from your eCommerce store.
increase conversion, optimize marketing strategies and grow your business. I help established brands implement their B2C eCommerce vision and increase efficiency in their B2B eCommerce offerings.


Linda Bustos

Linda Bustos is Director of eCommerce at, author of book-blog Ecommerce Illustrated and Founder of eCommerce advisory company, Edgacent.
Evangelizing all things eCommerce since 2007Ecommerce advisory firm helping brands discover the best opportunities to grow their online revenue.


Ronny Sage

Ronny Sage is the founder and CEO of ShoppingGives, who believes e-commerce can change the world for the better. He calls himself a “Social Impact Entrepreneur. Ronny has launched globally viral campaigns as well as several of his own web and mobile applications. In addition to his work, Ronny is a featured guest and contributor on WGN Radio, CBS Small Business Pulse, and Innovation & Tech Today.


Corinne Watson

Corinne Watson is the Senior Content Marketing Manager at Postscript, which uses SMS marketing for growing Shopify stores using hyper-segmentation.
Corinne was previously Partner Content Marketing Manager at Big Commerce, and is also a frequently featured speaker and panellist at global industry events.


Steve Chou

Founder At an educational blog and podcast that teaches others how to sell physical products online. Co-Founder of Sellers Summit Named one of the top ecommerce events by Entrepreneur magazine and CPC Strategy,


Atlee Clark

Atlee Clark is the Director of Operations and Shop at Shopify andCo-Founder of Pika Layers, online kids clothing brand.

Atlee has worked closely with go-to-market and product development teams to bring the best commerce experience possible to entrepreneurs.


Ben Sillitoe

Ben is a freelance business editor and journalist specialising in retail & tech. He keeps the retail solutions industry informed with the latest news, interviews, features and cutting-edge commentary, as well as connecting major players in the industry through roundtable discussions, panel debates and other networking events for Retail Gazette and Retail Week.  Publications include Essential Retail, Retail Connections, Retail Design World, Retail Week.


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