eCommerce is evolving at high speed, we’ve compiled a list of visionaries that are at the forefront of shaping the eCommerce landscape in this period of accelerated growth.
Here are the Scurri Top 30 eCommerce Influencers of 2021, in no particular order. Their thought leadership ranges from growth strategies, product innovation, UX, CX, logistics, analytics and trend prediction, to creating amazing marketing content and more.
These eCommerce experts passionately share their knowledge through videos, books, podcasts, blogs, websites, eCourse and keynote speaking.
Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media.
She is a Forbes’ Top Social Media Power Influencer, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.
Her agency provides consulting services on marketing best practices for Fortune 500 companies, brands, SMBs and direct sales organisations.
Neil is a New York Times Bestselling author. The Wall Street Journal has named him one of the top influencers on the web having helped Amazon, Microsoft, Airbnb, Google, SalesForce and many grow through his marketing consulting.
Andy is the Strategy and Insight Director at IMRG. producing reports on trends and developments in the online retail sector. With over a decade of eCommerce experience, Andy is a Black Friday expert.
Chloe is a globally recognised eCommerce marketing problem solver 15+ years expertise and experience in eCommerce strategy and marketing. She offers insight and inspiration on how to succeed in a saturated market via her bestselling books and award-winning podcasts, eCommerce MasterPlan and Keep Optimising.
Kiri Masters is a strong voice in the Amazon world. Kiri is the Founder of Bobsled Marketing, a contributor to Forbes Retail and author of books “The Amazon Expansion Plan,” “Amazon For CMOs” and “Instacart for CMOs”. She shares her wisdom accumulated through managing hundreds of brands’ accounts on Amazon via her podcast ECommerce Braintrust.
James is an eCommerce strategy and re-platforming consultant helping organisations like House of Fraser, Samsung etc to deliver eCommerce growth.
James shares his knowledge as Co-host of Re:platform.fm Podcast, Re:platform TV and Co-founder of #EcomChat Twitter networking group.
Zehra is a Strategic Planning Partner at Facebook with a key focus on driving consumer insights and brand building to achieve business growth. Zehra recently joined Facebook, having worked both client and agency side in her 17 years in the industry. In her most recent role, Zehra headed up strategy at Manning Gottlieb OMD, working across a range of brands including Estee Lauder Companies, Starbucks, Virgin, Sony Pics and Government comms. Zehra has won numerous industry awards for her strategic work including IPA Effectiveness, Cannes, MediaWeek and Campaign awards.
Christopher Kenna is CEO and Co-Founder of Brand Advance, a company that connects brands with diverse audiences globally, through Insights, Media and Creative that more authentically engages these communities.Chris is an award-winning entrepreneur and the Director of Diversity and Inclusion at OUTvertising, the Advertising industry Lobbying Group and as a mixed-race, out gay father – is a strong advocate for diversity and representation within the Media and Advertising industry. Chris is also on the advisory board for the V&A Museum.
Melissa Weston is Marketing Lead – UK & Ireland, Zalando SE with experience working in the fashion, tech and advertising industry planning, media buying, management, business development and marketing strategy. She has a strong agency pedigree with large global clients and was selected as one of The Drum’s Future 50 under 30, a new generation of global marketers.
Gavin Laugenie the Head of Strategy and Insight, dotdigital. A veteran of the email marketing industry based in the UK. Leading the problem-solving charge,
Gavin helps brands to connect the dots between the needs, wants and desires of the customer and their marketing goals.
He has worked closely with organizations in both the B2B and B2C sectors Gavin shares the latest industry trends and key industry topics through various means including public speaking and blogging.
Marsha Collier is the author of the “Ultimate Online Customer Service Guide” and over 40 books in the “for Dummies” series on best practices for eBay, Twitter, Facebook and Social Media. She has worked with brands such as Huawei, IBM, NASA, Pitney Bowes, American Express, FedEx and many more, offering a combination of education, endorsement and inspiration and access to a wide audience.
Featured in Forbes, Time, Wall Street Journal, New York Times, BusinessWeek, Smart Money, Fortune, Inc, USA Today, American Way, Gizmodo, Mashable, Fast Company & more.
Ben Marks is the Magento Evangelist for Adobe and founding board director representing Adobe’s continuing investment in the Magento ecosystem. Ben loves talking about commerce and communities. Using strategic insight and empathy to understand, inform, and strategically engage both a worldwide ecosystem and the internal stakeholders who serve them.
Ian Cleary is a digital marketing expert and provides independent digital marketing support and resources through RazorSocial and independent website audits through RazorAudit. Based in Ireland, Ian is a frequent keynote speaker at marketing conferences all over the world and was listed as one of the Top 100 online marketers globally by Brand24 in 2018 among many other awards.
Peter Sheldon is the Senior Director of Commerce Strategy at Adobe,. Peter is a well known industry expert in eCommerce and omnichannel technology with more than 16 years of experience in eCommerce and web technologies. Having previously held the role of Vice President and Principal Analyst at Forrester Research where he spent 5 years leading Forrester’s global research on digital commerce technologies, helping to challenge the thinking and lead change for eCommerce executives undertaking major digital transformation and commerce technology programs.
Kaleigh Moore is a freelance writer eCommerce platforms and the software platforms that integrates with them. Kaleigh also writes about retail and e-commerce for Vogue Business, Forbes, Fast Company, and Adweek as well as growing SaaS companies, including brands like AT&T, Stripe, Shopify, and BigCommerce
TJ Gamble is the Founder & CEO of Jamersan, Magento Master, Adobe Insider and an eCommerceAholic. A passionate expert, TJ enjoys connecting with other eCommerce professionals and help your business get more from your eCommerce store.
increase conversion, optimize marketing strategies and grow your business. I help established brands implement their B2C eCommerce vision and increase efficiency in their B2B eCommerce offerings.
Linda Bustos is Director of eCommerce at CorporateGift.com, author of book-blog Ecommerce Illustrated and Founder of eCommerce advisory company, Edgacent.
Evangelizing all things eCommerce since 2007Ecommerce advisory firm helping brands discover the best opportunities to grow their online revenue.
Ronny Sage is the founder and CEO of ShoppingGives, who believes e-commerce can change the world for the better. He calls himself a “Social Impact Entrepreneur. Ronny has launched globally viral campaigns as well as several of his own web and mobile applications. In addition to his work, Ronny is a featured guest and contributor on WGN Radio, CBS Small Business Pulse, and Innovation & Tech Today.
Corinne Watson is the Senior Content Marketing Manager at Postscript, which uses SMS marketing for growing Shopify stores using hyper-segmentation.
Corinne was previously Partner Content Marketing Manager at Big Commerce, and is also a frequently featured speaker and panellist at global industry events.
Ben is a freelance business editor and journalist specialising in retail & tech. He keeps the retail solutions industry informed with the latest news, interviews, features and cutting-edge commentary, as well as connecting major players in the industry through roundtable discussions, panel debates and other networking events for Retail Gazette and Retail Week. Publications include Essential Retail, Retail Connections, Retail Design World, Retail Week.