Why More UK Retailers Are Using Parcel Tracking Software

3 minute read

This article was written by an eCommerce expert at leading delivery management provider Scurri. To streamline your delivery management and perfect your post-purchase emails, get in touch with Scurri today!

In today’s competitive e-commerce landscape, UK retailers are increasingly turning to parcel tracking software to streamline operations, enhance customer experience, and stay ahead of logistical challenges. As online shopping becomes the norm, ensuring efficient, transparent delivery processes is no longer optional – it’s essential.

What Is Parcel Tracking Software?

Parcel tracking software allows retailers and logistics providers to monitor the real-time location and status of packages from dispatch to delivery. It integrates with carriers, warehouses, and e-commerce platforms, providing both retailers and customers with live updates on shipping progress.

Rising Expectations from Consumers

Modern consumers expect fast, accurate, and transparent delivery services. According to recent surveys, over 80% of UK shoppers consider real-time tracking a critical factor when choosing an online retailer. Parcel tracking software meets this demand by offering live notifications, estimated delivery times, and detailed status updates, significantly improving customer satisfaction and reducing enquiries.

Operational Efficiency and Cost Reduction

Retailers face increasing pressure to reduce costs while improving service levels. Parcel tracking software helps businesses optimise delivery routes, identify bottlenecks, and proactively address shipping issues. By reducing lost parcels and improving communication with delivery partners, UK retailers can cut down on operational inefficiencies and expensive customer service interventions.

Enhanced Brand Trust and Loyalty

Providing accurate, real-time tracking information builds trust with customers. When buyers know exactly where their parcels are, they are more likely to feel confident in the brand. Retailers using parcel tracking software often see improved customer retention and higher satisfaction ratings – crucial for long-term business growth.

Integration with eCommerce Platforms

Modern parcel tracking software solutions seamlessly integrate with platforms like Shopify, WooCommerce, and Magento. This allows UK retailers to manage orders, automate tracking updates, and streamline communication – all from a single dashboard. It also ensures consistency in branding and messaging across every customer touchpoint.

Data-Driven Decision Making

Another reason UK retailers are adopting parcel tracking software is the access to rich delivery analytics. By tracking performance metrics – such as delivery times, delays, and carrier performance – retailers can make informed decisions to optimise logistics strategies and negotiate better shipping rates.

How to use parcel tracking software

Integrate with regional carrier services to offer quicker and more adaptable delivery options. 


Enhance transparency for customers by integrating live tracking and communication tools. For instance, consider using our post-purchase solution, Scurri Track Plus


Adopt intelligent route optimisation to reduce delays and cut fuel expenses. Your parcel tracking software will help you analyse and optimise this over time. 


Use data insights and forecasting tools to better predict demand and strategically position inventory. Ask your parcel tracking software provider if they provide reporting dashboards.


Staying Competitive in a Crowded Market

With giants like Amazon setting the standard for fast, reliable delivery, smaller UK retailers must keep up or risk losing customers. Parcel tracking software levels the playing field by providing tools that enhance delivery reliability and transparency – features that are now expected by default in the online shopping experience.

 

As customer expectations grow and delivery logistics become more complex, UK retailers must adapt. Parcel tracking software has emerged as a vital tool in delivering superior customer service, boosting operational efficiency, and staying competitive in the digital age. For any retailer looking to thrive in the evolving e-commerce environment, investing in reliable parcel tracking technology is no longer a luxury – it’s a necessity.

Which software are you most interested in?

Depending on your current needs, you may be interested in exploring our products in more detail. Both of our two core products contain elements of parcel tracking.

 

Scurri Connect is a delivery management platform that connects all aspects of delivery – from label printing to shipping and delivery. It leverages parcel tracking to allow you to monitor carrier performance as well as analyse delivery operations.

 

Scurri Track Plus utilises parcel tracking to provide end customers with retailer-branded tracking communications about their orders. 

 

Choose your preferred next step below.

 

Take control of your delivery management

Book a Consultation

Get industry insights you won’t delete.

Delivered straight to your inbox.

Sign up here…