This article was written by an eCommerce expert at leading delivery management provider Scurri. To streamline your delivery management and perfect your post-purchase emails, get in touch with Scurri today!
In the fast-paced world of eCommerce, last mile logistics has emerged as one of the most critical components for customer satisfaction and business growth. Often defined as the final step of the delivery process – when a package travels from a transportation hub to the end customer – last mile delivery can make or break your brand reputation and revenue potential.
Why Last Mile Logistics Matters
As consumer expectations for speed, flexibility, and transparency continue to rise, eCommerce companies must evolve their logistics strategies to stay competitive. Last mile logistics is no longer just a cost centre – it’s a strategic differentiator.
Here’s why optimising your last mile delivery can drive eCommerce growth:
1. Enhances Customer Satisfaction and Loyalty
Speedy and reliable delivery isn’t just a luxury anymore – it’s an expectation. According to a report by PwC, 41% of consumers are willing to pay extra for same-day delivery. This means that businesses that invest in fast and efficient last mile logistics can gain a competitive edge by exceeding customer expectations.
When customers receive their packages quickly and on time, they’re more likely to return for future purchases, write positive reviews, and become brand advocates.
2. Reduces Cart Abandonment Rates
Shipping speed and cost are among the top reasons for cart abandonment. A study by Baymard Institute shows that 48% of consumers abandon their carts because of extra costs like shipping, taxes, and fees.
By offering fast, affordable last mile delivery options (such as same-day or local courier services), eCommerce businesses can reduce abandonment rates and convert more shoppers into paying customers.
3. Improves Operational Efficiency and Scalability
Investing in last mile logistics technology – such as route optimisation, real-time tracking, and automated dispatching – can streamline your operations and reduce costs. According to McKinsey & Company, companies that optimise their last mile delivery can reduce logistics costs by up to 20%, while improving delivery speed and reliability.
This efficiency doesn’t just benefit your margins – it also lays the groundwork for scaling your eCommerce business into new markets or product categories without sacrificing service quality.
Embracing the Circular Economy in eCommerce Fulfilment
A core pillar of sustainable eCommerce fulfilment is transitioning from a linear to a circular model. Rather than the outdated “buy-use-dispose” system, a circular economy focuses on reuse, refill, and repurpose. Consider the growing popularity of refillable products – such as perfumes or home cleaning solutions – where consumers can replenish existing packaging, reducing waste and extending product lifecycle.
This not only supports sustainability but also strengthens customer retention. Brands can also explore packaging redesigns to support the circular model. For example, replacing plastic tubs with reusable tins or biodegradable materials offers both environmental benefits and a unique brand experience.
How to Optimise Your Last Mile Logistics Strategy
Partner with local delivery providers for faster and more flexible service.
Use real-time tracking and communication tools to enhance customer transparency. For example, try our post-purchsase software Scurri Track Plus
Implement dynamic route planning to minimise delays and fuel costs.
Leverage data and analytics to forecast demand and optimise inventory placement.
Offer multiple delivery options (standard, express, pickup points) to meet varying customer needs.
Final Thoughts
As eCommerce continues to grow, so do customer expectations. Optimising your last mile logistics is not just about getting packages to doorsteps – it’s about creating exceptional delivery experiences that turn first-time buyers into lifelong customers.
With the right strategy and tools, last mile delivery can be a powerful growth driver that sets your eCommerce brand apart in a crowded market.
Discover more about Scurri Connect
Optimising last mile logistics can be complicated. Our delivery management software Scurri Connect removes friction by seamlessly connecting all aspects of the order, shipping, and delivery process through one central platform.