As a retailer, that moment right after someone makes a purchase from you is crucial. This is a moment of peak engagement with your brand, and, if you play your cards right, it’s the perfect opportunity to boost brand loyalty and encourage repeat purchases.
How do you do that? With high-quality, branded post-purchase emails, of course.
In this blog, we’ll cover the different types of emails you can send to keep your customers engaged, with a wide range of post-purchase email examples from successful B2C brands.
Want to increase repeat purchases and improve the post-purchase experience for your customers? Discover our innovative post-purchase software, Scurri Track Plus.
What are post-purchase emails?
If you’re unfamiliar, post-purchase emails are emails that businesses send out to their customers after they’ve made a purchase.
Order confirmation and shipping confirmation emails are both common examples of post-purchase emails, providing customers with key information about their order and helping to establish brand trust. However, the most successful brands will also send out additional post-purchase emails that help encourage repeat purchases, such as thank you emails that offer a discount on their next order.
The best thing about post-purchase emails is that they can be fully automated, with a series of emails being triggered when certain configured conditions are met. This is one of the many benefits of Scurri Track Plus – once an order is placed, our software automatically initiates the post-purchase email sequence on your behalf. More repeat purchases, fewer WISMO queries, and higher customer satisfaction.
6 post-purchase email examples
Now that you know what post-purchase emails are and why they matter for your business, it’s time to start integrating them into your customer retention strategy.
There are several different types of post-purchase emails, so let’s take a look at some great examples of each that you can draw inspiration from.
1. Order confirmation emails
Order confirmation emails are basic post-purchase email flows that every business should have set up, providing customers with the details of their order and contact information for customer support should they need it.
However, just because these emails are standard doesn’t mean they have to be boring. The order confirmation is the first email your customers receive from your business, so it sets the tone for all future communication. It therefore pays off to make your order confirmation emails as engaging as possible, adding unique branded touches and other elements that will set your brand apart.
In the example below, the retailer has gone the extra mile with their order confirmation email by offering personalised product recommendations based on the customer’s purchase history, making the customer feel more valued.
2. Order tracking emails
Shipping emails are another crucial part of post-purchase communication, letting your customers know that their order has left the warehouse and is on its way. The best shipping emails will allow customers to track their order, providing peace of mind, reducing WISMO queries, and boosting brand loyalty.
In the example below, the tracking link and number is near the top of the email, allowing the customer to track their order with ease and showing that customer peace of mind is a priority for the retailer.
At Scurri, we have a branded tracking timeline that our customers can embed into their website, which allows their customers to keep track of exactly where their order is.
3. Delivery confirmation emails
Delivery confirmation emails let your customers know that their order has been delivered, giving them additional peace of mind.
In the example below, the email reconfirms the address that the order has been delivered to and features a ‘track package’ button that gives the customer more information about the delivery (including where the package has been left if no one was home). At the bottom of the email, the brand emphasises that customers can reply to the email if they have any questions about their order, which is great for making them feel valued and building brand loyalty.
4. Thank you emails
Thank you emails are great for showing customers that you appreciate their business, which might make them more likely to purchase from you again in the future. They also provide a great opportunity to talk more about your brand, giving details about how your products differ from competitors, for example.
In this example, Homes Alive Pets not only thank their customers but also remind them of the advantages of purchasing from them (family owned, serving local shelters). Reiterating these points makes customers more likely to buy from them again.
5. Review request emails
Sending out review request emails is a great way to gather insights directly from your customers about their experience with your brand. Reviews are also a great marketing tool, and can be displayed on your website to encourage other shoppers to purchase from you.
Just make sure you schedule your post-purchase review emails to send a couple of weeks after the product has been delivered, otherwise your customers might not have had a chance to use it yet!
In this simple yet effective example, customers are not only encouraged to leave a review, but are also encouraged to refer a friend to get money off their next purchase – a great incentive that’s likely to make them come back and convert them into loyal customers.
6. Referral emails
Referral emails are great on two levels: firstly, you’ll get new customers if existing customers tell other people about your brand, and secondly, existing customers are more likely to purchase from you again if there’s a nice incentive in it for them.
In this example from Surreal, the existing customer gets money off their next order when they refer a friend, and the friend gets £5 off their first order, too – win-win.
Boost customer loyalty with Scurri’s innovative post-purchase software
Feeling inspired by these post-purchase email examples? Now it’s time to start implementing them.
At Scurri, we put retailers back in control of the customer delivery experience, reducing the volume of customer delivery enquiries, increasing repeat purchase revenue, and encouraging brand loyalty.
Our branded tracking emails help reduce order anxiety and improve the customer experience at a time of peak engagement, integrating seamlessly with your existing tech stack including Shopify, Ometria, and Klaviyo. Plus, post-purchase insights will help you make data-driven decisions going forward and streamline your delivery operations.
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