Scurri Unpacked:
Scurri Unpacked:
Delivering your eCommerce Insights
Welcome to Scurri Unpacked – your go to source for quarterly eCommerce shipping trends. Discover what’s really going on in deliveries: where parcels go, how fast they arrive, and what customers want. All in one place and based on anonymised data from 180 million shipments annually.
“Scurri’s mission is to connect the world of eCommerce. With Scurri Unpacked, we’re opening access to our delivery data and sharing valuable insights that empower not just our customers, but the entire industry to inform strategy, improve performance, and navigate ongoing change.”
Rory O’Connor
CEO at Scurri
“Scurri’s mission is to connect the world of eCommerce. With Scurri Unpacked, we’re opening access to our delivery data and sharing valuable insights that empower not just our customers, but the entire industry to inform strategy, improve performance, and navigate ongoing change.”
Rory O’Connor
CEO at Scurri
In this edition, we’re diving into Q4 2025, where eCommerce volumes surged 17.2%, Germany saw significant growth, Weekend delivery was up 24% and the Pet and Animal industry was up 35% YOY.
01. Volume Growth
Q4 saw strong eCommerce volume growth, with the largest year-on-year increase in November (19%) following peak.
02. By Destination
There has been an increase of 34.7% of shipments in Germany, and an increase of 29.8% in Belguim, and the steepest decline was in Canada (-39.2%).
03. Delivery Preferences
A rise of 24% in Weekend Delivery, influenced during peak periods such as Black Friday/Cyber Monday. Two day delivery had a decrease of 5.29%.
04. Trends by Industry
Consumers are prioritising practical, everyday investments despite financial pressures, with tools and DIY and pet and animal both experiencing growth.
Q4 2025 vs 2024
Q4 2025 saw steady growth in delivery volumes every month, with November marking the biggest increase, with volumes up 19% compared to November 2024. November is typically strong for eCommerce due to peak shopping periods like Black Friday and Cyber Monday, and popular gifting occasions like Christmas, all of which drive seasonal consumer spending.
Key findings
– November up 19% YOY
– December saw lower volumes than November, but still delivered strong year-on-year growth of 14%.
– Consumers anticipated demand and took advantage of Black Friday discounts.
Q4 2025 vs 2024
Q4 2025 saw steady growth in delivery volumes every month, with November marking the biggest increase, with volumes up 19% compared to November 2024. November is typically strong for eCommerce due to peak shopping periods like Black Friday and Cyber Monday, and popular gifting occasions like Christmas, all of which drive seasonal consumer spending.
Key findings
– November up 19% YOY
– December saw lower volumes than November, but still delivered strong year-on-year growth of 14%.
– Consumers anticipated demand and took advantage of Black Friday discounts.
◼Q2 2024 ◼Q2 2025
2025 Percentage Increase YOY
Notable trends
UK online shoppers held out for last-minute deals this year, pushing orders on Cyber Monday sharply ahead of Black Friday, according to newly released data from Scurri, the next generation delivery management and post-purchase experience platform.
Scurri’s data covering the period 28 November-01 December 2025 shows overall online order volumes rose +15% year-on-year (YOY) during the Black Friday/Cyber Monday (BFCM) window. Every day of the period exceeded 2024’s daily volumes, with Saturday 29 November and Sunday 30 November delivering the biggest YOY increases at +19% each.
Shipment trends across our network in Q4 2025 closely reflected regional economic conditions, with growth strongest in markets benefiting from easing inflation and logistics gains, while more mature or cost-sensitive regions saw a slowdown.
Meanwhile, uncertainty over US tariffs have had an impact on shipments from the UK to North America.
Key findings
– Germany experiencing strong growth at 34.7%
– Belguim experienced 29.8% growth
– Canada saw a decrease of 39.2%
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Shipment trends across our network in Q4 2025 closely reflected regional economic conditions, with growth strongest in markets benefiting from easing inflation and logistics gains, while more mature or cost-sensitive regions saw a slowdown.
Meanwhile, uncertainty over US tariffs have had an impact on shipments from the UK to North America.
Key findings
– Germany experiencing strong growth at 34.7%
– Belguim experienced 29.8% growth
– Canada saw a decrease of 39.2%
Q1 2024 vs Q1 2025
Q4 2025 vs Q4 2024
The delivery volumes shown the impact on shipments from the UK and Ireland to these destination countries, based on anonymised data from Scurri’s customers.
Trends unpacked
“The renewed US tariffs may be contributing to changes in EU trade space, and we’ll keep monitoring the data closely to keep our customers informed and ready to respond.”
Rose Power
Head of Operations at Scurri
Trending up
YOY inflation was down in Q4 in the UK, Belguim, Germany and Poland and this is mirrored in our customers’ shipments which show a confident YOY growth of eCommerce sales in those markets, further bolstered by improvements in international logistics, powered by the ever-evolving Scurri platform.
Trending down
eCommerce sales dipped in the US, Australia and Canada in Q4 2025, as mature digital markets faced slower growth and lingering cost of living pressures may have made an impact.
In Q4 2025, our retailer network saw a significant rise in weekend deliveries and next day – mirroring broader UK and European consumer trends toward faster, more secure, and flexible eCommerce fulfilment.
Key Findings
– During BFCM 2025, 29% of shoppers chose Signature delivery, signalling a greater demand for added security for VIP products.
– Meanwhile standard delivery grew in popularity, accounting for 25% of all orders, up from 21% in 2024.
– 22% chose next day delivery.
In Q4 2025, our retailer network saw a significant rise in weekend deliveries and next day – mirroring broader UK and European consumer trends toward faster, more secure, and flexible eCommerce fulfilment.
Key Findings
– During BFCM 2025, 29% of shoppers chose Signature delivery, signalling a greater demand for added security for VIP products.
– Meanwhile standard delivery grew in popularity, accounting for 25% of all orders, up from 21% in 2024.
– 22% chose next day delivery.
Notable trends
Consumers expectations for speedy delivery are rising – and as the value of goods increase also, the desire for timed and signed deliveries is stronger than ever.
Q4 2025 vs Q4 2024
Weekend Delivery
Next Day Delivery
Standard Delivery
Signed Delivery
Q4 2025 vs 2024
Q4 2025 saw strong year-on-year growth in pet and animal products, tools and DIY, and garden and outdoor, highlighting consumer focus on practical and lifestyle purchases.
Key Findings
– Tools and DIY up 29.5%
– Pet and animal up 35%
– Garden and outdoor up 17.5%
Q4 2025 vs 2024
Q4 2025 saw strong year-on-year growth in pet and animal products, tools and DIY, and garden and outdoor, highlighting consumer focus on practical and lifestyle purchases.
Key Findings
– Tools and DIY up 29.5%
– Pet and animal up 35%
– Garden and outdoor up 17.5%
The data shows shipment volumes handled via Scurri customers from the UK and Ireland, by industry, comparing Q1 2025 vs Q1 2024.
Hover over each card to reveal the biggest growth industries within the Scurri platform
Click each card to reveal the biggest growth industries within the Scurri platform
Garden and Outdoor
Tools & DIY
Pet and Animal
These industries experienced a dip in sales this quarter – but every industry has the potential to bounce back!
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Disclaimer: All insights and trends shown on this page are based on shipment volumes processed through our Scurri platform, from the UK and Ireland, comparing Q4 2025 to Q4 2024. Data reflects domestic and international deliveries across all industries, unless otherwise specified.