Scurri Unpacked:
Delivering your eCommerce Insights
Scurri Unpacked:
Delivering your eCommerce Insights
Welcome to Scurri Unpacked – your go to source for quarterly eCommerce shipping trends. Discover what’s really going on in deliveries: where parcels go, how fast they arrive, and what customers want. All in one place and based on anonymised data from 200 million shipments annually.
“Scurri’s mission is to connect the world of eCommerce. With Scurri Unpacked, we’re opening access to our delivery data and sharing valuable insights that empower not just our customers, but the entire industry to inform strategy, improve performance, and navigate ongoing change.”
Rory O’Connor
CEO at Scurri
“Scurri’s mission is to connect the world of eCommerce. With Scurri Unpacked, we’re opening access to our delivery data and sharing valuable insights that empower not just our customers, but the entire industry to inform strategy, improve performance, and navigate ongoing change.”
Rory O’Connor
CEO at Scurri
In this edition, we’re diving into Q2 2025, where eCommerce volumes surged 18%, Germany saw significant growth, UK Next Day Delivery was up 69% and the Garden and Outdoor industry was up 47.85%.
01. Volume Growth
Q2 saw strong eCommerce volume growth, with the largest year-on-year increase in June (24.78%) and overall Q2 YOY growth up 18%.
02. By Destination
There has been a notable 36.57% increase of shipments to Germany, and the steepest decline in shipments were to Netherlands (-33.64%).
03. Delivery Preferences
A rise of 28% in Express Signed Delivery, bolstered by fears of porch piracy as well as increased order value. Weekend delivery is up 40%.
04. Trends by Industry
UK consumers are prioritising meaningful moments despite financial pressures, with homewares, garden and pet all experiencing growth.
Q2 2024 vs 2025
Q2 2025 saw steady growth in delivery volumes every month, with June marking the biggest increase, with volumes up 24.78% compared to June 2024. June is typically strong for eCommerce due to mid-year clearance sales, the lead-up to summer holidays, and popular gifting occasions like Father’s Day, all of which drive seasonal consumer spending.
The results also reflect a mild growth in consumer confidence, mirroring the GfK Consumer Confidence Index which rose by 2 points in June 2025.
Key findings
– Notable YOY growth, rising consecutively each month
– April up 11.93% YOY
– The rise continued in May, up 17.12%
– Highest growth in June, up 24.78%
Q2 2024 vs 2025
Q2 2025 saw steady growth in delivery volumes every month, with June marking the biggest increase, with volumes up 24.78% compared to June 2024. June is typically strong for eCommerce due to mid-year clearance sales, the lead-up to summer holidays, and popular gifting occasions like Father’s Day, all of which drive seasonal consumer spending.
The results also reflect a mild growth in consumer confidence, mirroring the GfK Consumer Confidence Index which rose by 2 points in June 2025.
Key findings
– Notable YOY growth, rising consecutively each month
– April up 11.93% YOY
– The rise continued in May, up 17.12%
– Highest growth in June, up 24.78%
◼Q2 2024 ◼Q2 2025
H1 Percentage Increase YOY
Notable trends
Following a strong Q1 that peaked with 21.83% YOY growth in March, there was a slight dip in growth in April, yet the first month of Q2 was still up 11.93% on the previous year. Q2 2025 saw consecutive growth in delivery volumes every month, with YOY growth peaking for the year in June marking the biggest increase, with volumes up 21.83% compared to March 2024.
“With a mild yet noticeable rise in consumer confidence in Q2 2025, retailers capitalised on faster delivery times to meet rising demand.”
Gavin Murphy
CMO at Scurri
Shipment trends across our network in Q2 2025 closely reflected regional economic conditions, with growth strongest in markets benefiting from easing inflation and logistics gains, while more mature or cost-sensitive regions saw a slowdown.
Meanwhile, uncertainty over US tariffs have made an impact on US shipments.
Key findings
– Germany experiencing strong growth at 37%
– Shipments to Netherlands down 34%
– US Tariff uncertainty influencing a 17% dip to North America
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Shipment trends across our network in Q2 2025 closely reflected regional economic conditions, with growth strongest in markets benefiting from easing inflation and logistics gains, while more mature or cost-sensitive regions saw a slowdown.
Meanwhile, uncertainty over US tariffs have made an impact on US shipments.
Key findings
– Germany experiencing strong growth at 37%
– Shipments to Netherlands down 34%
– US Tariff uncertainty influencing a 17% dip to North America
Q1 2024 vs Q1 2025
Q2 2024 vs Q2 2025
The delivery volumes shown the impact on shipments from the UK and Ireland to these destination countries, based on anonymised data from Scurri’s customers.
Trends unpacked
“The renewed US tariffs may be contributing to changes in EU trade space, and we’ll keep monitoring the data closely to keep our customers informed and ready to respond.”
Rose Power
Head of Operations at Scurri
Trending up
YOY inflation was down in Q2 in the UK, Ireland, Germany and Poland and this is mirrored in our customers’ shipments which show a confident YOY growth of eCommerce sales in those markets, further bolstered by improvements in international logistics, powered by the ever-evolving Scurri platform.
Trending down
eCommerce sales dipped in The Netherlands, France and Canada in Q2 2025, as mature digital markets faced slower growth and lingering cost of living pressures may have made an impact.
In Q2 2025, our retailer network saw a significant rise in signature-required, two-day, next-day, and weekend deliveries – mirroring broader UK and European consumer trends toward faster, more secure, and flexible eCommerce fulfilment.
Key Findings
– Weekend delivery up 47%
– Signature delivery up 28%
– Next-day delivery is up 29%
In Q2 2025, our retailer network saw a significant rise in signature-required, two-day, next-day, and weekend deliveries – mirroring broader UK and European consumer trends toward faster, more secure, and flexible eCommerce fulfilment.
Key Findings
– Weekend delivery up 47%
– Signature delivery up 28%
– Next-day delivery is up 29%
Notable trends
“Consumers expectations for speedy delivery are rising – and as the value of goods increase also, the desire for timed and signed deliveries is stronger than ever.”
Q2 2024 vs Q2 2025
Sunday Delivery
Weekend Delivery
Next Day Delivery
Signed Delivery
Q2 2024 vs 2025
In Q2 2025, consumers placed increased value on meaningful moments – with outdoor and garden, homeware and pet and animal industries all seeing growth. In a time of increased complexity, comfort and wellbeing during-day-to day living were a priority.
Key Findings
– Garden & outdoor up 48%
– Homeware up 46%
– Pet and animal up 39%
– Electronics down 28%
Q2 2024 vs 2025
In Q2 2025, consumers placed increased value on meaningful moments – with outdoor and garden, homeware and pet and animal industries all seeing growth. In a time of increased complexity, comfort and wellbeing during-day-to day living were a priority.
Key Findings
– Garden & outdoor up 48%
– Homeware up 46%
– Pet and animal up 39%
– Electronics down 28%
Notable trends
“This quarter saw a rise in sales across three product categories associated with meaningful moments – garden & outdoor, homeware and pets & animals.”
Sharon Kehoe
Customer Success Manager
Q2 2024 vs Q2 2025
The data shows shipment volumes handled via Scurri customers from the UK and Ireland, by industry, comparing Q1 2025 vs Q1 2024.
Hover over each card to reveal the biggest growth industries within the Scurri platform
Click each card to reveal the biggest growth industries within the Scurri platform
Garden and Outdoor
Homeware
Pet and Animal
These industries experienced a dip in sales this quarter – but every industry has the potential to bounce back!
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Disclaimer: All insights and trends shown on this page are based on shipment volumes processed through our Scurri platform, from the UK and Ireland, comparing Q2 2025 to Q2 2024. Data reflects domestic and international deliveries across all industries, unless otherwise specified.