A must-read for eCommerce Marketing Leaders
AI and the new post-purchase consumer:
how smart delivery drives loyalty in the age of social commerce
Based on a survey of 1,000 UK consumers, this report uncovers how AI and social commerce are reshaping post-purchase experiences and what it means for loyalty, growth and ROI in retail marketing.
Built for eCommerce Marketing Managers
This research goes beyond theory. It shows how AI and social commerce are transforming post-purchase journeys and what Marketing Leaders can do today to drive loyalty, repeat purchases and higher CLTV.
AI & social commerce
Platforms like TikTok and Instagram Checkout are accelerating expectations. Learn how to align your brand with these shifts.
Post-Purchase Loyalty
Delivery is no longer logistics-only. Find out how it becomes a loyalty engine through communication and trust.
Marketing ROI
See how smart delivery strategies reduce costs, improve NPS and drive stronger customer lifetime value.
Inside the report you’ll discover:
- Why the post-purchase journey is the new battleground for loyalty
- How Marketing Managers can use AI beyond operations for brand equity & differentiation
- The emotional side of delivery: communication that builds trust
- Implement AI and data-driven solutions for efficiency
Today’s consumers don’t just judge your brand at the point of purchase. In the age of TikTok, Instagram Checkout and AI-powered journeys, the post-purchase experience has become a marketing growth engine.
“AI is already transforming the post-purchase journey. The brands that combine operational efficiency with meaningful customer communication will be the ones to win lasting loyalty.”
Gavin Murphy
Chief Marketing Officer, Scurri
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