Pandemic Shopping 1 year on | The most dramatic online retail stats

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12 months ago, no one could have predicted how it would all unfold. Now, after a year of shifting consumer behaviours, we look at some of the most dramatic shopping stats caused by the pandemic

Pandemic Performance of Retail Giants

๐Ÿ›’ Primark lost ยฃ1.1 billion in sales due to lockdowns due to store closures across its global estate. Retail Week

๐Ÿ›’ 93% of the UK population bought something on Amazon last year. Pattern

๐Ÿ›’ 28% said they changed the online retailers they bought from in the last year. Pattern

๐Ÿ›’ Nearly 60% of shoppers said they visited Amazon last year to find products they were unable to find in stores, while 40% said they went to Amazon after being unable to find what they were looking for online. Pattern

๐Ÿ›’ Ikeaโ€™s website visitors rose toย  260 million, 16% increase YoY. Retail Week

๐Ÿ›’ Ikea online sales climbed 30% year on year YoY. Retail Week

๐Ÿ›’ Etsy saw 128.7ย % growth during Q4 2020. $100 million more than analysts expected. Charged Retail

๐Ÿ›’ Etsy drove 61 million new or reactivated shoppers to the platform in the last quarter. Total sales for the year amounted to $10.3 billion. Charged Retailย 

๐Ÿ›’ Ebay saw revenues rise nearly 30% during in Q4 2020. Charged

๐Ÿ›’ 1 in 4 online shoppers bought on eBay over the Christmas season. Charged

UK Pandemic Online Shopping Stats

๐Ÿ›’Online sales growth hit a 36.7% in 2020 compared to 2019. The highest growth since 2007. IMRG

๐Ÿ›’ Total online spending in 2020 reached โ‚ฌ141 billion, accounting for 30% of ALL retail sales for the first time. eMarketer

๐Ÿ›’ Electricals was the product category that saw the highest growth, an increase of 91% compared to the previous year. IMRG

๐Ÿ›’ Home & Garden came in at second place with 74% growth. IMRG

๐Ÿ›’ Health & Beauty was also a clear winner during the Pandemic with 64% growth.IMRG

๐Ÿ›’ Online Gifts also saw a significant increase with 32% growth. IMRG

Global Pandemic Shopping Consumer Stats

๐Ÿ›’ 60% of consumers have seen an increase in their online spending since the Covid-19 outbreak.

๐Ÿ›’ 55% of consumers shop online more frequently than they did before the pandemic.

๐Ÿ›’ 70% are more likely to shop elsewhere if they canโ€™t find products quickly online.

๐Ÿ›’ 40% of consumers spent more time comparing prices and offers with other websites over the last 12 months.

๐Ÿ›’ 44% of consumers tend to make at least one unplanned purchase of an item with every online transaction made.

๐Ÿ›’ 86%of shopper say that a simple online experience is very important to them.

Source: Magento

Laura Roche - Scurri content Marketing


Laura Roche Marketing Executive, Scurri

Laura Roche is a Marketing Executive at Scurri, managing social media and content marketing. Laura shares breaking news in the eCommerce space with our readers as well as sharing insights across the delivery and logistics landscape.

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