CASE STUDY
Turning delivery into a growth engine for LeMieux
How the global equestrian brand used Scurri to drive checkout conversion, build a branded post-purchase journey, and unlock measurable revenue growth.
10.3%
Higher drop-off without delivery dates
Proven at checkout.
12.86%
Click-through rate
Click-through rate
2.55%
Conversion rate
From post-purchase communications over peak
Providing an estimated delivery date at checkout gives customers the reassurance they need around delivery times. The data clearly reflects that in our conversion rate.
Jodie Bratchell – LeMieux eCommerce Manager
Introducing LeMieux
Founded in 2006, LeMieux is one of the fastest-growing equestrian and lifestyle brands in the world, with a strong presence across Europe, North America, and Australia. With a loyal community of riders and horse owners, LeMieux operates a high-performing D2C eCommerce channel where the delivery experience is as important as the product itself.
As its eCommerce operations have expanded, LeMieux has adopted a multi-carrier strategy across the UK and international markets to ensure a seamless and reliable delivery experience for customers worldwide.
Pain points blocking growth
With rapid growth, LeMieux began to experience pain points and limitations in its delivery operations that prevented it from scaling its customer experience and revenue potential:
Limited visibility across carriers
No unified view across carriers
Restricted delivery options at checkout
Customers lacked delivery date certainty
Rising shipping costs
without clear optimisation insights
Generic post-purchase comms
limited to carrier tracking and not branded
Key Business Priorities
LeMieux identified four opportunity areas that, if solved, would enhance customer experience:
1. Checkout Drop-off
Delivery timing uncertainty was creating checkout friction.
2. Branded Post-Purchase Experience
LeMieux wanted a branded post-purchase experience with better customer communication
3. Reducing WISMO Queries
LeMieux wanted to reduce 'WISMO' queries through a more reliable post-purchase experience.
4. Peak Season Pressure
Q4 trading required a scalable delivery experience
THE SOLUTION
Optimising the full delivery journey, from checkout to doorstep, with delivery options powered by Scurri Connect
Scurri enabled LeMieux to optimise the full delivery journey, combining smarter checkout experiences with high-performing post-purchase engagement.
10.3%
Higher drop-off without delivery dates
Customers shown no specific date were significantly more likely to abandon at checkout
SOLVED WITH
Delivery Options at Checkout
12.86%
CTR on post-purchase tracking comms
Customers actively engaging with branded delivery updates during Peak
SOLVED WITH
Branded Post-Purchase Comms
2.55%
Conversion Rate
A consistent stream of incremental revenue flowing directly from post-purchase
SOLVED WITH
Branded Post-Purchase Comms
DELIVERY OPTIONS AT CHECKOUT
Driving conversion at checkout
By implementing Scurri’s Delivery Options module, LeMieux enhanced the checkout experience with:
- Greater delivery choice
- Clearer delivery expectations
- More relevant shipping options
IMPACT
- Significant improvement in checkout conversion rates
- Reduced friction at the point of purchase
- Increased customer confidence
With Delivery Date
Lower drop-off rate
Arrives Thu 22nd May
Less
drop-off — customers have the certainty to complete their purchase
Without Delivery Date
Higher drop-off rate
Estimated: 3–5 business days
10.3%
more customers dropped off between delivery and payment steps
KEY INSIGHT
10.3%
Higher drop-off without delivery dates
The test showed that customers without a specific delivery date were 10.3% more likely to drop off at checkout, proving that greater delivery certainty improves conversion rates.
POST-PURCHASE COMMUNICATIONS
Turning post-purchase into a high-performing channel
Scurri Tracking helped LeMieux create a fully branded post-purchase experience with clearer delivery updates, reduced WISMO queries, and greater delivery visibility.
12.86%
Click-through rate
2.55%
Conversion rate
“Tracking communications revealed an unexpected opportunity within our channel mix, unlocking new revenue and upsell through highly engaged customer touchpoints.”
LeMieux, eCommerce & Logistics
With Scurri, delivery has become a measurable driver of growth, from first click to final mile. We’re now able to deliver a more seamless checkout experience while continuing the full LeMieux brand journey right through to delivery for our customers.
Jodie Bratchell – LeMieux eCommerce Manager
Ready to turn delivery into a growth channel?
See how Scurri can drive conversion, reduce WISMO queries, and unlock post-purchase revenue for your brand.