Orla Skally
Director Of Operations
DITA Eyewear Delivery Management Provider – Case Study
DITA Eyewear x Scurri
Focused on delivering quality
“The biggest benefits of using Scurri Connect have all been about improving the efficiency of internal processes, and far less shipping errors.
With Scurri Connect, everything is very smooth and quick now.”
DITA Eyewear x Scurri Case Study
Focused on delivering quality
“The biggest benefits of using Scurri Connect have all been about improving the efficiency of internal processes, and far less shipping errors. With Scurri Connect, everything is very smooth and quick now.”
Orla Skally
Director of Operations – DITA Eyewear
Fast, accurate shipment creation
Lasting improvements to customer experience
Reliable scalable process for international expansion
Case Study Overview
With a growing global presence, and a loyal, established following, getting the logistics piece right first time, and within that, the seamless processing of orders, is something the company was keen to invest in.
For DITA’s Director of Operations Orla Skally, the business benefits of adopting the Scurri Connect solution fall into two camps. As well as solving its processing bottleneck, the Scurri platform was instrumental in offering visibility of, and intelligence about the entire shipping process.
That way, if issues did occur, they could be resolved quickly and painlessly.
“By adding new carriers, like An Post, and maximising our existing integration with DHL, we can offer more flexible service levels to our customers.”
Orla Skally
Director of Operations – DITA Eyewear
Delivering Control
Scurri have helped DITA Eyewear take control of Operations, Issues and Offers
Operations
Scurri Connect automates the labelling and shipping process based on rules set by the customer
Issues
Scurri Connect is instrumental in providing visibility of, and intelligence on, the entire shipping process.
Offers
Through a single API integration, new carrier services are added quickly and cost effectively.
An omnichannel retailer with a celebrity following
DITA Eyewear is a niche eyewear brand with a strong celebrity following, including Lady Gaga, J-Lo, The Rock, and Hilary Duff. Originally focused on sunglasses, it now offers both sun and optical frames across two main tiers, plus the active lifestyle line Lancier and its ultra-luxury Epiluxury collection (€2,500–€5,000).
All pieces are handmade in Japan with premium materials and craftsmanship. Alongside eCommerce, DITA operates ten global stores, wholesale partnerships, and distributors in regions like the Middle East. The brand is best known in the US, with key European markets in the Netherlands, France, Italy, and the UK.
“In terms of customer care, Scurri is very good. It feels local. Working with different partners as I do, it’s hard dealing with support teams, Scurri is a very different feeling.”
Orla Skally
Director of Operations – DITA Eyewear
Improving Operations
An omnichannel retailer with a celebrity following
DITA is a niche eyewear brand with a strong celebrity following, including Lady Gaga, J-Lo, The Rock, and Hilary Duff. Originally focused on sunglasses, it now offers both sun and optical frames across two main tiers, plus the active lifestyle line Lancier and its ultra-luxury Epiluxury collection (€2,500–€5,000).
All pieces are handmade in Japan with premium materials and craftsmanship. Alongside eCommerce, DITA operates ten global stores, wholesale partnerships, and distributors in regions like the Middle East. The brand is best known in the US, with key European markets in the Netherlands, France, Italy, and the UK.
Integrated shipping
The relationship with Scurri started as a result of the need to move to integrated shipping. A stand alone integration with DHL meant having to rely on an outdated process. As a result of working with Scurri Connect to add new carrier services and capabilities, the improvements to DITA’s delivery offering are considerable.
Being able to get its products into the hands of customers the most efficient way, has had both tangible and intangible benefits. Removing delivery barriers and order processing bottlenecks, and putting in situ a reliable, scalable process, is chief among them. In practical terms adding new carriers, like An Post, and maximising its existing integration with DHL, has allowed DITA to make lasting improvements to customer experience.
A scalable process
Being able to get its products into the hands of customers the most efficient way, has had both tangible and intangible benefits. Removing delivery barriers and order processing bottlenecks, and putting in situ a reliable, scalable process, is chief among them.
In practical terms adding new carriers, like An Post, and maximising its existing integration with DHL, has allowed DITA to make lasting improvements to customer experience.
Scaling internationally without friction
Being able to plug into Scurri’s international network of carriers with access to 1,500+ carrier services has played a critical role in DITA’s expansion. One example of frictionless expansion was Brexit, where Scurri’s expertise and groundwork was particularly helpful.
“In terms of Brexit, we haven’t had any issues shipping to the UK because everything just worked between Scurri Connect and DHL. We got guidance on all the harmonisation codes, and documentation we needed. Everything just worked from there.”
“Scurri Connect is straightforward, it’s easy to go in and set up the rules, it’s easy to problem solve using the platform, and it is very reliable.”
Orla Skally, Director of Operations
DITA Eywear
Key results and savings
Fast, accurate shipment creation
Lasting improvements to customer experience
Reliable scalable process for international expansion
Featured product
Next-Generation Delivery Management
Scurri Connect
Connecting all aspects of the order, shipping, and delivery process through one central platform.
- Designed to reduce costs and boost efficiency
- Integrates seamlessly with international carrier services and the industry's most popular eCommerce platforms
- Flexible rules engine enables you to automate decision-making for optimal carrier selection
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