Case Study

Bulk Multi-Carrier Integration – Case Study

Impressive gains: Bulk Achieves Volume Growth and £1M+ savings with Scurri

“During our Black Friday stress tests, we flood the system with volume to simulate real-world pressure.

 

Scurri has never faltered – in fact, they often help us identify carrier-side issues before they escalate.”

 

John Beazley

Logistics Director, Bulk

Bulk Multi-Carrier Integration – Case Study

Impressive gains: Bulk Achieves Volume Growth and £1M+ savings with Scurri

“During our Black Friday stress tests, we flood the system with volume to simulate real-world pressure. Scurri has never faltered – in fact, they often help us identify carrier-side issues before they escalate.”

John Beazley

Logistics Director

Introducing Bulk

Recognised as one of the UK’s fastest-growing sports nutrition and activewear brands, Bulk is a leading direct-to-consumer retailer offering premium supplements, activewear, and health foods.

 

Bulk chose Scurri Connect as their delivery management platform and as a result have achieved considerable cost savings, operational improvements and growth.

£1M+

Savings due to carrier diversification

24hr

Reduction in delivery lead time within the EU

66%

Increase in orders processed through Scurri

“Scurri’s account management is second to none - probably the best in our operational tech stack.”

John Beazley. Logistics Director

 

Bulk

Delivering Control 

Scurri have helped Bulk take control of Costs, Operations and Growth

Costs

Bulk leverages our diverse carrier integrations to gain control over commercial agreements

Delivery management software circular economy icon

Operations

Bulk uses the Scurri Rules Engine to automate complex rules for circa 3M orders annually

Growth

The reliability of Scurri’s platform has enabled Bulk to scale orders by 66% over a three year period

The Challenge

When Bulk expanded rapidly across European markets, it needed greater agility and control over its delivery operations.

 

 

The team sought a flexible delivery management platform that would allow them to streamline multi-carrier shipping, increase delivery speed, optimise carrier negotiations, and retain ownership over their logistics relationships – all while realising ambitious growth targets.

The Challenge​

When Bulk expanded rapidly across European markets, it needed greater agility and control over its delivery operations.

 

The team sought a flexible delivery management platform that would allow them to streamline multi-carrier shipping, increase delivery speed, optimise carrier negotiations, and retain ownership over their logistics relationships – all while realising ambitious growth targets.

Bulk Protein Powder

The Solution: Scurri Connect

Bulk partnered with Scurri to streamline its carrier management and delivery processes. With Scurri Connect, Bulk gained a powerful, flexible platform for label generation, multi-carrier integration, and no-code rules-based automation – all supported by a dedicated technical and account team.

 

The result: greater control over operations, faster delivery lead times, and significant cost savings across key European markets.

Over £1M in Savings with Scurri Connect

A key area where Scurri has made an impact is Bulk’s carrier diversification. Scurri prides itself in enabling retailers to connect to over 70 carriers and avail of 1,400+ carrier services – and Bulk has leveraged carrier diversification to its advantage.

 

“If you’re locked in to a carrier utilising their API, carriers know it’s difficult for you to switch. But if you’ve got carrier management software like Scurri Connect which enables you to switch quickly, it adds impetus to those tender discussions. 

 

We’ve used that to great effect and have achieved £1M+ savings across our EU delivery network.” 

 

John Beazley, Logistics Director. Bulk

Bulk weight lifting
Bulk weight lifting

Over £1M in Savings with Scurri Connect​

A key area where Scurri has made an impact is Bulk’s carrier diversification. Scurri prides itself in enabling retailers to connect to over 70 carriers and avail of 1,400+ carrier services – and Bulk has leveraged carrier diversification to its advantage.

 

 

“If you’re locked in to a carrier utilising their API, carriers know it’s difficult for you to switch. But if you’ve got carrier management software like Scurri Connect which enables you to switch quickly, it adds impetus to those tender discussions. 

 

 

We’ve used that to great effect and have achieved £1M+ savings across our EU delivery network.” 

 

John Beazley, Logistics Director. Bulk

“Scurri has become a force multiplier across Bulk’s EU operations and a trusted partner in our long-term growth strategy.”

John Beazley, Logistics Director

 

Bulk

Improving Operations

24 Hour Reduction in EU Delivery Time​

When customers of Bulk order supplements or fitness gear – they often do so when they’re running low on supplies. 

 

As such, speedy delivery is of the essence and any reduction in delivery time is a significant win.

Before Scurri, Bulk’s EU shipping relied heavily on DHL, with all parcels routed from Poland to Germany before being distributed across Europe.

 

 This limited flexibility and cost optimisation. Now, Bulk uses Scurri to diversify carriers across multiple countries – including DHL Packet, Collis Prive (France), Evri, PostNord (Sweden), and Pro Carrier (Denmark).

 

This smart fulfilment strategy has cut up to a full day off EU deliveries – while also enabling Bulk to gain the agility to expand into new markets quickly.

24 Hour Reduction in EU Delivery Time

When customers of Bulk order supplements or fitness gear – they often do so when they’re running low on supplies. As such, speedy delivery is of the essence and any reduction in delivery time is a significant win.

 

Before Scurri, Bulk’s EU shipping relied heavily on DHL, with all parcels routed from Poland to Germany before being distributed across Europe. This limited flexibility and cost optimisation.

 

Now, Bulk uses Scurri to diversify carriers across multiple countries – including DHL Packet, Collis Prive (France), Evri, PostNord (Sweden), and Pro Carrier (Denmark).

This smart fulfilment strategy has cut up to a full day off EU deliveries – while also enabling Bulk to gain the agility to expand into new markets quickly.

Controling commercials

Retaining Control while leveraging a UK 3PL

In the UK, Bulk made a strategic move by outsourcing fulfilment to a thirdparty logistics provider (3PL). While partnering with a 3PL can significantly enhance operational efficiency, it often comes with concerns about losing control and incurring integration costs.

 

Fortunately, Scurri’s flexible API enabled Bulk to seamlessly integrate with the 3PL while retaining control where it mattered most. “This allowed us to maintain oversight of our carrier relationships and preserve the rules we’d configured in the Scurri Rules Engine – providing an additional data point to keep operations firmly in our hands.” 

Commercial Savings

“A 3PL might typically add margins to carrier contracts, but because we generate the labels ourselves and own the carrier relationship – enabled by Scurri’s technology – we’re able to retain control over the commercials.”

John Beazley

 

Logistics Director, Bulk

Scurri Rules Engine

“Thanks to Scurri’s Rules Engine, we can make changes quickly. Doing this directly with carriers would require dev time and carrier-specific expertise not always available in-house. This intuitive system lets the logistics team be autonomous with the change agenda.”

John Beazley

 

Logistics Director, Bulk

Ramping up volumes

Gaining autonomy over the change agenda

Bulk uses Scurri’s no-code Rules Engine to configure and adjust shipping logic based on flexible rules, without needing technical support from carriers. This is crucial when processing over 2 million orders annually and ramping up volumes during Peak.

Keeping the delivery promise

Keeping the delivery promise

Delivering in a Competitive Market

The European nutrition market is highly competitive, and critical to Bulk’s European expansion has been ensuring new customers become loyal repeat buyers. 

 

As such, Bulk use Scurri’s reporting dashboards to monitor carrier performance and ensure SLAs are being met.

Bulk Nutrition Powder

Unrivalled Technical and Account Support

When technical issues arise, Scurri acts as an extension of Bulk’s team, offering specialised knowledge of carrier systems to speed up troubleshooting.

 

 

“It’s great to be able to reach our Account Manager quickly, and have the ability to speak directly to the technical team if needed. On the rare occasion when we’ve needed support, Scurri have been able to jump in and help us as needed.”

 

Onsite workshops and QBRs have further helped build operational confidence and team capability.

 

 

Scurri has an industry-leading CSAT score of 100%, and this is reflected in Bulk’s experience with the team.

Unrivalled Technical and Account Support

When technical issues arise, Scurri acts as an extension of Bulk’s team, offering specialised knowledge of carrier systems to speed up troubleshooting.

 

“It’s great to be able to reach our Account Manager quickly, and have the ability to speak directly to the technical team if needed.

 

On the rare occasion when we’ve needed support, Scurri have been able to jump in and help us as needed.” Onsite workshops and QBRs have further helped build operational confidence and team capability.

 

Scurri has an industry-leading CSAT score of 100%, and this is reflected in Bulk’s experience with the team.

Bulk Nutrition Powder

“Feedback from the Scurri team has always been timely, accurate, wellstructured and thorough - we feel very supported by Scurri”

John Beazley, Logistics Director

 

Bulk

Reliability that powers 66% growth

A key enabler of Bulk’s 66% volume growth through the Scurri platform from 2021 – 2024 has been the reliability of the Scurri platform.

 

As Bulk scaled operations – including the implementation of a new WMS and ERP – Scurri’s fast, reliable label generation gave the business the confidence to embrace automation and grow efficiently.

 

“Label generation has been consistently fast and accurate,” says John Beazley, Logistics Director at Bulk.

 

Scurri’s strong performance during the most thorough of stress testing is testament to its 99.995% uptime. With Scurri as a delivery management partner, Bulk can scale with confidence, knowing their fulfilment stack is built on reliability and performance under pressure.

"Scurri has never faltered during Black Friday Stress Tests - in fact, they often help us identify carrier-side issues before they escalate.”

John Beazley, Logistics Director

Bulk

A Partner for Future Growth

Reliability of Bulk Nutrition

Reliability that powers 66% growth

A key enabler of Bulk’s 66% volume growth through the Scurri platform from 2021 – 2024 has been the reliability of the Scurri platform.

 

As Bulk scaled operations – including the implementation of a new WMS and ERP – Scurri’s fast, reliable label generation gave the business the confidence to embrace automation and grow efficiently.

 

“Label generation has been consistently fast and accurate,” says John Beazley, Logistics Director at Bulk.

 

Scurri’s strong performance during the most thorough of stress testing is testament to its 99.995% uptime. With Scurri as a delivery management partner, Bulk can scale with confidence, knowing their fulfilment stack is built on reliability and performance under pressure.

Bulk Protein Powder

Next phase of Gains

As Bulk sets their sight on continued expansion, Scurri ensures Bulk retains strategic control over delivery operations, carrier terms, and data insights.

 

 

Looking ahead, Bulk is focused on continuing to deliver a best-in-class customer experience to their rapidly growing customer base.

 

 

This includes expanding PUDO across the EU, continuously optimising cost effectiveness and leveraging Scurri’s reporting dashboards set to ensure the delivery promise continues to be kept. With a solid delivery edge, Bulk is perfectly positioned to power its next phase of gains.

Next phase of Gains

As Bulk sets their sight on continued expansion, Scurri ensures Bulk retains strategic control over delivery operations, carrier terms, and data insights.

 

 

Looking ahead, Bulk is focused on continuing to deliver a best-in-class customer experience to their rapidly growing customer base.

 

 

This includes expanding PUDO across the EU, continuously optimising cost effectiveness and leveraging Scurri’s reporting dashboards set to ensure the delivery promise continues to be kept. With a solid delivery edge, Bulk is perfectly positioned to power its next phase of gains.

Bulk Protein Powder

“We aim to keep growing across all markets, finding the best delivery models - and Scurri is a key enabler of that.”

John Beazley, Logistics Director

 

Bulk

Key results and savings

£1M+

Savings due to carrier diversification

24hr

Reduction in delivery lead time within the EU

66%

Increase in orders processed through Scurri

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