AR from Puma & Asos and AV to save the high street | The Scurri eCommerce weekly top 3

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AR from Puma & Asos and AV to save the high street

The Scurri eCommerce weekly top 3

Each week we gather the top three ecommerce news items of the week. Here’s what stood out for us this week!

Puma has launched the world’s first augmented reality (AR) shoes. When the user scans the shoe with their smartphone, it will open up a range of virtual filters, 3D models and games. The app, developed alongside digital experience agency, Inphantry, also allows users to capture images and videos of the filters and share them on social media. For the full article click here.

Asos has incorporated augmented reality (AR) into its iOS app by launching a virtual catwalk experience for 100 of its new Asos Design products. Customers can now point their device at a flat surface, click the ‘AR’ button on the product page and models will appear “in front of them” wearing the product. For the full article click here.

The decline of footfall on the high street is an issue that several big-name retailers and brands are combatting with technology. A roundtable of retailers in London recently discussed the influence that in-store AV could have on retail as they attempt to merge their in-store and online operations.

 

Adding technology touchpoints in-store is becoming more common as retailers are responding to the change in consumer behaviour and using technology to create a positive customer experience. ‘Stores need to be places where shoppers can connect with a brand. They are no longer just a platform for transactions. For the full article, click here.

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Laura Roche - Scurri Marketing

AUTHOR

Laura Roche Marketing Executive, Scurri

Laura Roche is a Marketing Executive at Scurri, managing social media and content marketing. Laura shares breaking news in the eCommerce space with our readers as well as sharing insights across the delivery and logistics landscape.

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