AR from Puma & Asos and AV to save the high street
The Scurri eCommerce weekly top 3
Each week we gather the top three ecommerce news items of the week. Here’s what stood out for us this week!
Asos has incorporated augmented reality (AR) into its iOS app by launching a virtual catwalk experience for 100 of its new Asos Design products. Customers can now point their device at a flat surface, click the ‘AR’ button on the product page and models will appear “in front of them” wearing the product. For the full article click here.
The decline of footfall on the high street is an issue that several big-name retailers and brands are combatting with technology. A roundtable of retailers in London recently discussed the influence that in-store AV could have on retail as they attempt to merge their in-store and online operations.
Adding technology touchpoints in-store is becoming more common as retailers are responding to the change in consumer behaviour and using technology to create a positive customer experience. ‘Stores need to be places where shoppers can connect with a brand. They are no longer just a platform for transactions. For the full article, click here.
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Laura Roche Marketing Executive, Scurri
Laura Roche is a Marketing Executive at Scurri, managing social media and content marketing. Laura shares breaking news in the eCommerce space with our readers as well as sharing insights across the delivery and logistics landscape.