It was to be expected that Black Friday 2020 would be dominated by eCommerce given the current climate – and that definitely came to pass.
Retailers were determined to make Peak week (that is the Monday before Black Friday up to Cyber Monday) successful this year by being well prepared.
Digital evolution has seen a steady progression towards online shopping over the last 10 years. Covid has changed the world, and consumers are forever changed
What festive shoppers care about this Black Friday/Cyber Monday weekend | The driving factors for online purchasing
It should be no surprise that online demand this Black Friday/Cyber Monday period will be higher than ever before. With non-essential shops in the UK &
Ensuring you are engaged with and keeping up to date with the latest eCommerce marketing trends is an important part of creating and running a