Now that online is the primary channel for retail sales, it’s more valuable than ever to find ways to boost online performance. Getting traffic to your website is only one part of the challenge, converting those visits into sales is where it counts.
Here are five proven strategies we recommend for growing your online revenue.
1. Streamline the checkout.
Optimise your checkout so customers can purchase with as few clicks as possible to reduce cart abandonment. Reducing friction at the point of purchase can have a substantial impact on conversion. Offer as many payment options and delivery options as possible and allow shoppers to checkout as guests. You can prompt shoppers to save their details to create an account after the purchase so it will be even easier for them to check out next time.
2. Make Mobile Friendly
Enhancing your website and checkout for mobile will have significant results on conversion rates as this method to shop continues to increase in popularity. 71 % of UK shoppers purchased via their smartphones on Black Friday last year.
Shoppers that have a negative experience from a mobile purchase are 62% less likely to purchase from that brand in the future. This is especially true for Millennials, a vast demographic considering over a quarter of the total population of the UK is now made up of them.
3. Personalise the experience
If you’re not learning about your target market and personalising effectively, you’re in danger of falling behind your competitors and not giving shoppers what they want. 48% of consumers spend more when their experience is personalised.
By increasing the level of visitor engagement through recommendations and customised content, you reduce bounce rates, improve conversions and increase sales. And better still, generate repeat business. eCommerce stores that utilise personalisation engines that recognise customer intent will enable themselves to increase profits by up to 15%.
4. Implement live chat & chatbots.
Whether you implement chatbots or live chat with human agents, chat has the potential to boost engagement at any stage of the customer journey allowing retailers to drive a higher number and higher quality interactions at scale and increase conversion. 51% of customers are more likely to purchase on a website with live chat integration.
Bots can be used harmoniously alongside human agents to streamline customer service or by creating recommendations as virtual assistants. Of the users who prefer chat support, 79% do so because they can get help immediately and chatbots you can offer 24/7 support.
5. Use your reviews.
Use online customer reviews to your advantage, stores that do not display reviews only serve to inspire suspicion from potential buyers 30% of UK shoppers are sceptical of brands that fail to share product reviews from other customers.
More than half of all shoppers read online reviews before buying, every time they buy. Research shows 54% of shoppers would spend more with retailers that have excellent reviews and customers are willing to spend 22% more with a retailer that has a five-star rating, compared to one with average reviews.
Create a positive customer experience to build trust and encourage shoppers to make purchasing decisions. Implementing strategies that create the best possible onsite experience for your potential customers will see your sales grow and your online revenue increase.