Omnichannel Strategies for Driving Profitability Across Multiple Channels from Pre- to Post-Purchase
The days of rapid online growth, lower operational costs and predictable customer behaviours are long gone.
In the face of rising costs and demanding customers, retailers and brands need to adopt a more balanced approach to channel management and start to build a unified commerce systems infrastructure, because consumers want the same experience whether they shop in-store or online.
In this exclusive report, we examine how retailers and brands are trying to improve performance of each channel by offering the best possible mix of inventory, price, promotion and service at the lowest possible management cost.
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