Each week we gather the top three eCommerce news items of the week. Here’s what stood out for us this week!
Snapchat has launched Dynamic Product Ads (DPAs) in the UK, allowing online retailers to automatically create ads to a global audience in real-time. Amongst the first brands to test DPAs in the past month are Adidas, Farfetch and Topshop, all of whom have recorded positive results.
The service has been developed in response to the long-term growth in online shopping, which has further exacerbated during Covid-19, and has resulted in many retailers expanding their eCommerce offerings recently. Read the full article here.
Morrisons’ next-day telesales shopping service, launched for those with limited internet access, has proven wildly popular with customers during lockdown. Two months after the service was launched in late April, Morrisons’ phone service has received more than 100,000 orders. Read the full article here.
Amazon is planning to launch the “Biggest Summer Sale” event on June 22 in a bid to jump-start sales and help retailers shift surplus stock that has accumulated during lockdown.
It comes as the ecommerce giant was forced to delay its two-day Prime Day sales event until September, two months later than usual, to ensure its warehouses and logistics operations are running at full capacity. Read the full article here.