eCommerce Marketing Statistics in 2020 | To build your eCommerce strategy

4 minute read

Ensuring you are engaged with and keeping up to date with the latest eCommerce marketing trends is an important part of creating and running a business. Regardless of whether you’re a big-time entrepreneur or you’re planning your first start-up project, eCommerce marketing should be at the forefront of your business plan. 


It’s estimated that by 2040, 95% of purchases will be made online. Understanding these facts can help you build them into your eCommerce strategy, thus increasing your ROI and customer reach.


With so many eCommerce platforms available to choose from and so many potential opportunities on the market, there’s simply no excuse to ignore the statistics that present themselves before our eyes. In 2020, more of the world’s population has gone digital than ever before. And with the recent COVID-19 pandemic that took the world by storm, many of us have shifted to working remotely. This shift has also meant less people are commuting, less people are visiting towns and cities to do their shopping, and more people are shopping online.


Whilst the global pandemic has been devastating for many, it does mean eCommerce stores have to step up their game to offer the world what they want (and need). With Google’s introduction of mobile-first indexing several years ago and the statistics that show us mobile cart abandonment is higher than desktop, it’s imperative eCommerce business owners take note and ensure their eCommerce solutions are mobile-ready.


If you and your business are keen to make the most of your online store, don’t delay! Sit down, buckle up, and enjoy the ride; there’s no doubt it will get bumpy at times, but equipping yourselves with the right tools will certainly make the journey a lot smoother.

General eCommerce Marketing Statistics

55% of online shoppers will report back to friends/family if they’re dissatisfied with a product or company.

93.5% of global internet users have purchased products online.

50% of people say they’d purchase something from a website’s chatbot.

57% of online shoppers buy from retailers who are overseas.

Only 2.86% of eCommerce website visits convert into a purchase.


There are more than 286 million PayPal account worldwide which are active.

30% of consumers would rather buy from a website they’ve bought from before.

84% of people will not make a purchase online if they are dealing with an unsecured website.

40% of shoppers say they will buy a product if they get to experience it through augmented reality before they buy it.

Generation X spend more time shopping online than baby boomers and millennials.


59% of Millennials will go to Amazon before any other website when online shopping.

73% of people dislike pop-ups, making them the most disliked form of digital marketing.

Email eCommerce Marketing Statistics

60% of consumers say they’ve made a purchase as the result of an email marketing message they received.

Abandoned cart emails have an average open rate of 45%.

Email marketing has an average ROI of 3,800%.


Mobile eCommerce Marketing Statistics

Worldwide, the share of mobile commerce (m-commerce) in all eCommerce is expected to rise to 72.9% by 2021.

Online shopping on mobile increased from 8% to 15%, while on desktop dropped from 78% to 63%.

71% of online Black Friday 2019 sales were completed on smartphones.

38% of online shoppers worldwide never shop on mobile devices.

On average, only 2.86% of eCommerce website visits convert into a purchase.

The global cart abandonment rate for eCommerce is close to 70%.

Mobile shopping cart abandonment rates are higher than those for desktop carts.

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