AR Toys app, Black Friday extended sales, shoppers demand for free delivery.

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The Scurri eCommerce weekly top 3

Each week we gather the top three ecommerce news items of the week. Here’s what stood out for us this week!

Toys R Us has become the latest retailer to utilise Snapchat as it launches an “augmented reality (AR) store” where its toys come to life. “AR is a powerful new technology and we are excited to use it to improve the customer experience,” Toys R Us’ president of omni channel innovation Frank Juhasz added. Read the full article here.

While Black Friday will fall on Friday November 29 this year, Amazon has announced an eight-day sales period from November 22, a week before the event. Boots has joined Amazon in launching early Black Friday sales, as UK retailers look to cash-in on the US trend for extending the promotional sales period. Read the full article here.

Free delivery is becoming an essential service for fashion retailers as new data reveals nearly half of UK shoppers refuse to pay for delivery.

 

Forty-two per cent of UK online clothing and footwear customers say they are not prepared to pay for delivery, while a further 43.3 per cent state they will spend no more than £5, according new research from GlobalData. Read the full article here.

Laura Roche - Scurri Marketing

AUTHOR

Laura Roche Marketing Executive, Scurri

Laura Roche is a Marketing Executive at Scurri, managing social media and content marketing. Laura shares breaking news in the eCommerce space with our readers as well as sharing insights across the delivery and logistics landscape.

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