Primark’s chief executive Paul Marchant has slammed claims that COVID-19 has brought about a permanent shift to online shopping.
In an article published in The Times, Marchant took aim at pundits who claim “COVID-19 has merely speeded up an inevitable and permanent shift from in-store to online shopping”, calling them “wrong” and “naïve”.
Marchant cites research conducted by his wildly popular fast fashion brand Primark, which reportedly suggests that shoppers “civic pride and, by extension, self-esteem” comes from their hometown, village or city. Read the full article here.