Identifying how consumer behaviour drives eCommerce strategies.
Consumer behaviour drives the next steps for business strategies. It can shed light on areas of improvement and empower innovation to stay ahead of the game.
As a business in the eCommerce industry, what did you see happening amongst consumers? What changes did consumer behaviour make to your business in 2017 compared to the first half of 2018?
Use this ‘food for thought’ as a foundation to look ahead to next year. With a new year comes a new playing field, a new set of cards, a chance to start afresh. Online retailing is making quick changes and technological advancements. Consumer demand continues to play towards speed, convenience and cost.
Amazing things will happen when you listen to the consumer.
CEO, CMO for Airbnb
Featured in the top eCommerce quotes of 2017, Johnathon posed an interesting thought. What would happen if we took the time to hear what our consumers are saying? What if we zoned in even further on consumer behaviour?
Below are some key statistics to help better understand what the consumer is looking for.
- Behaviour trends show that shoppers prefer to shop with ease and without disruption. According to eCommerce Foundation, 87% of UK consumers made online purchases in 2017. While this number is not surprising, it’s growth pattern is exciting. (For anyone on the right side of retail). Looking to shop without disruption might make you think twice about flashy pop-up ads.
- The most popular category for online spending was sporting goods, making up 34% of all online purchases. Active lifestyles and healthy living have taken a front seat in recent trends, going a step further to indicate where lies the most popular hobbies and interests of today.
- Cross-border eCommerce continues to play a problem for many shoppers. Issues involve the speed of delivery and delivering damaged goods. Parcel Motels and An Post Address Pal aims to cut these consumer frustrations.
Consumer behaviour is a central part of any online retailer’s decision making. The increase in online spending proves that you are on the right side of eCommerce. The popular sporting goods increase exemplifies the changing lifestyles across the online marketplace.
(Metrics included in this post were found in the eCommerce Foundation Report)
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