The Scurri eCommerce weekly top 3
Each week we gather the top three eCommerce news items of the week. Here’s what stood out for us this week!
A new 3D body scanning solution can build a personal avatar for customers from just two smartphone photographs. It enables shoppers to create their own 3D body avatar by taking two pictures in specific poses. Launched this week, meepl has been developed by engineering graduated at prestigious university ETH Zurich in Switzerland. That data gives meepl enough information to create an avatar using AI, creating more than 45 body measurements for trying on clothes – which meepl says is comparable to using a professional tailor. Read full article here.
Yoox has introduced a new feature to its AI-powered virtual mirror app allowing customers to upload selfies to create their own personalised digital avatar.
YooxMirror was launched last year, offering customers the ability to explore the retailer’s catalogue by virtually dressing an avatar called Daisy. And now, with YooxMirror, you can try on the clothes virtually. Read full article here.
Quiz has partnered with AI-powered fashion-tech startup True Fit to offer its personalised fitting solution across its entire online range.
TrueFit uses data collected from millions of anonymous shoppers who provide them with accurate feedback about the exact fit and style of brand’s products. Read the full article here.
AUTHOR
Laura Roche Marketing Executive, Scurri