Natural Baby Shower was founded in 2006 by Surrey-based couple Victoria Hampson and Clifton Vaughan. The company disrupted the traditional baby industry by starting one of the first eCommerce websites of its kind, selling handpicked baby and parenting brands to the UK market.
When they had their first child in New Zealand, Victoria attended a baby shower organised by friends. There she noticed that the process, the products, and the approach to nurturing children, was something new.
Returning to the UK, it was clear to them that the products they’d seen were not available.
‘’There was a lot of innovation coming into the industry, and we were taking these brands on, getting them sold, and then growing them,’’ Clifton says.
The business that started from a bedroom has grown exponentially. Today it employs 75 people, and ships around 300,000 parcels a year from its Bracknell distribution centre.
To optimise the post-purchase experience for its customers, the company sought to improve the efficiency of its delivery process. Another significant goal was to reduce overspend on carrier services
Working with Scurri
When looking for a solution, it was critical the business find the right partner to work with. As Clifton Vaghuan says, ‘’What the people at Scurri do is listen, that relationship is really crucial, and what I look for in all my partners.’’